I was contracted as Freelance Art Director for the rebranding of their
national news, entertainment and information website. This involved
merging seven existing state-based websites into one new national site.
I created and developed a new visual style for the site, including new
company logos. I also created page layout and designs for each section
of the new site. I collaborated with the Online Producer and developed
a new site architecture, which included development and maintenance
of the site within the framework of its CMS. I created templates for content
producers that would ensure the site retained its new look and feel.
As part of my work, I helped promote the website’s presence through
a variety of social media channels including Facebook and Twitter. To
ensure a smooth transition to the new site, I was also involved with staff
training, including presentation to the company staff about the changes
and benefits of the new website.
Website + Logo + Branding / CS5 suite / Joomla